The two companies I chose were two technological companies, Dell, and Lenovo. The one I think is most successful is Dell. I feel it is more successful because it is advertised more, and it is a bigger company. I think both logos have an open feel to them, like they are advertising to everyone and not just to any specific age group. Both logos have bold blue, and are monochromatic. The blue is a primary color, meaning it is more familiar. It also draws the customers eye to the logo. The circle around Dell draws the eye into Dell even further. Both companies are mechanical. This gives both logos a futuristic look. It also gives the customers a sense of trust in product and company. Lenovo's company logo also is italicized, which gives the logo a feeling of "moving forward" in the world. The "E" in dell also gives the futuristic feel. Lastly, the letter "E" in dell touches the d and l, almost like it is tilted to "fit right in." The Lenovo letters do not touch, and are thick enough to see far away. 

Signing off,

- Cassandra -